About us ?

The dictionary says it all, but here’s a little more about us: Knack is there with one simple mission - to help people drink better. We help you make the switch to all-natural drinks that uplift your mood and put a skip in your step. Knack is real, cool and honest. Just like you.
We got the Knack to brew refreshing drinks - so, reach out to us the next time you are thirsty and we will make sure you feel revitalized!

 
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Vision

Our Vision

To help improve quality of life by making available better choices with guilt free beverage experience which leads to more joy and purpose.

#DrinkBetter

Our Mission

To provide with innovatively crafted products which bring worthy benefits and fulfill lifestyle needs of the consumers across all age group while become the No. 1 brand in the new age beverage category.

 
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Brand Values

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Brand Voice

Friendly

We as a brand aspire to be relevant to customer across every age group and aim to make people happy and relaxed.

Vibrant

We are colourful, energetic & full of life. The same feelling we want to spread across.

Bold

Risk takers, confident and brings bold concepts candidly.

Creative

We strive for creativity & that's what reflects in our products at the same time we believe in originally by being honest and responsible to the society.

Dynamic

Being dynamic, we offer products that compel consumers to make healthier choices an we want this movement to be propagated as far as possible.

Young

We come up with a new age mindset & we are a young brand that aims to positively change the choices and improve the quality of life of the consumers.